The Internet hosts a sea of content that can consume the average user for hours and hours. A lot of people end up lost at sea, especially while searching for information. There’s a quite a lot of noise we must wade through, so it’s up to content marketers to help users by rising above it all. You need an Internet marketing strategy that will enable you to do so. An SEO agency can help your company or brand by creating a solid plan for content creation. They can oversee the management of your content, as well as your online reputation.
The key to getting more eyeballs on your content is to supercharge it. Here are a few ways SEO companies achieve this.
Start a Podcast
A lot more people are subscribing to Sommerseo podcasts to hear commentaries from authorities they admire. This is an excellent way to accentuate your content and even promote it to listeners. To date, podcasts are one of the quickest growing platforms for content, thanks to more and more devices now supporting podcast listening.
Feature Thought Leaders
Try interviewing a thought leader in your industry and sharing it with your viewers. This is an easy way to generate content, since all you have to do is format the question and responses. Content like this boosts your credibility and offers great value to your readership. Plus, thought leaders oftentimes share links to the content they’re featured in, which gives your site even more traffic and attention. Not to mention, this will also give your online reputation management a boost.
Write on a Narrow But Deep Topic
If you really want your content to sing, consider diving deep. You can make your articles stand out by increasing the length drastically and covering a small aspect of a major problem in depth. This would act as a mini-guide, which could be as long as 5,000 words. Top sites oftentimes use this tactic to develop content that is highly sharable.